Irfah Najihah Binti Basir Malan

1 works

Universiti Teknologi MARA, Malaysia

1. Customer Centricity Orientation in Artificial Intelligence of Things (AIoT)

   Ree Chan Ho, Meiyi Li, Minh Tung Tran +3

   ChapterConsumer Retail Behavior StudiesAdvances in marketing, customer relationship management, and e-services book series20240 citations

   ABIABI:AkademIndex/openalex/2024.chapter.000159