M. Dhiliphan Kumar

1 works

Department of Management Studies, Velammal College of Engineering and Technology (Autonomous), Madurai, Tamil Nadu, India

1. Personalized marketing: Leveraging AI for culturally aware segmentation and targeting

   Franciskus Antonius Alijoyo, Taheseen Shaikh Abdul Aziz, Nadir Omer +5

   ArticleCustomer churn and segmentationAlexandria Engineering Journal20250 citations

   ABIABI:AkademIndex/openalex/2025.article.000166