M. Harshitha

1 works

Adarsh Institute of Management and Information Technology, Chamarajpet, India

1. The Psychology of Pet-Driven Consumer Behavior

   Gautam Shivaraj, Muralimohan Gurusamy, Sayantani Ghosh +3

   ChapterConsumer Behavior in Brand Consumption and Identification20250 citations

   ABIABI:AkademIndex/openalex/2025.chapter.000547