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174 works

Work: Typologie des Marketing-Management

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  10. The Rise and Fall of Modern Marketing — and its Rebirth

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  11. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage

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  12. A Model of Distributor Firm and Manufacturer Firm Working Partnerships

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  13. The Cultural Relativity of Organizational Practices and Theories

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  14. Organizational Strategy, Structure, and Process

    Raymond E. Miles, Charles C. Snow, Alan D. Meyer +1

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  15. Charting New Directions for Marketing

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    Other1 citations
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    Other1 citations
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