MarkeTrak VII
Sergei KochkinSergei Kochkin, PhD, is Executive Director of the Better Hearing Institute, Alexandria, VA. Readers may contact Dr. Kochkin at [email protected]
ABI
Abstract
In Brief Despite great advances in hearing aid technology, the latest MarkeTrak study finds that significantly increasing the utilization of amplification requires other advances as well. These include raising awareness by consumers of their hearing loss and its impact on their lives and spreading the realization that existing solutions are effective and offer good value.
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