Chapter

The destination marketing development of religious tourism in Uzbekistan: a case study.

Bakhtiyor Navruz-ZodaBukhara State University Bukhara UzbekistanZebiniso Bakhtiyorovna Navruz-zoda

CABI eBooksebook platform2018en

ABI

Abstract

<title>Abstract</title> Following an in-depth discussion of Sufism and its development in Uzbekistan, this chapter presents a model which outlines how the Sufi tourism 'product' in Uzbekistan could be positioned and marketed to a broad range of religious tourists and pilgrims. Recommendations regarding visitor segmentation and marketing implementation are presented.

Topics

Halal products and consumer behavior Religious Tourism and Spaces

Identifiers

DOI: 10.1079/9781786392343.0149

Citations and references

Cited by 10 references

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