Organizational and economic model of the formation of a regional tourist cluster in the management of a competitive advantage
Abstract
The rise in competition and commercialization in tourism has led to the need to introduce marketing elements and principles into the activities of tourist organizations. In the early stages, marketing was used by the marketer as a way of influencing the market; its main task was to promote the product, and today, the main principle of marketing is "production of the sold product, not the product". Marketing in the service sector has its own characteristics. In essence, as a means of earning a maximum, it changes its way of working and direction. At the same time, marketing in the tourism industry has a new characteristic, because the tourist services have a characteristic of their sales form. Developing competitive bids on entertainment tourism can be considered in Spain, where the country has a high economic multiplier effect on the development of entertainment tourism. Thus, qualification and business tourism can be defined as one of the most promising directions of tourism development in Uzbekistan. As a result of the analysis, it is necessary to formulate model designs and recommendations for cluster development. The implementation of a cluster approach requires government support at different levels, and this is determined by the position of each individual project.