Article

Advertising text as a discourse

Egamberdieva Shakhzoda DamirovnaNational University of Uzbekistan Named After Mirzo UlugbekEgamberdieva Farida OktamovnaNational University of Uzbekistan Named After Mirzo UlugbekEgamberdiev KhumoyunNational University of Uzbekistan Named After Mirzo UlugbekErgasheva YulduzNational University of Uzbekistan Named After Mirzo UlugbekEgamberdieva DilbarqNational University of Uzbekistan Named After Mirzo Ulugbek

International Journal on Integrated Educationjournal2019en

ABI

Abstract

One of the topical issues of linguistics concerning the understanding of from the point of view of the basic paradigm text – discourse is considered. The features of the language and the tasks of advertising texts in the context of discursive parameters (communicative, semiotic, social) are revealed.

Topics

Discourse Analysis and Cultural Communication Language, Communication, and Linguistic Studies Cultural, Linguistic, Economic Studies

Identifiers

DOI: 10.31149/ijie.v2i3.250

Citations and references

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