ISSUES OF COMMUNICATION WITH THE PEOPLE: STATE INFORMATION POLICY AND THE MEDIA
Abstract
It is well known that today modern information technologies have penetrated into all sectors of society and have made a unique turn in human life.This caused various risks in various areas of public life in addition to work efficiency.As we know, information has become a negative, sometimes positive force, affecting human thinking in various directions, one way or another turning the life and destiny of mankind.Therefore, the role of state information policy in the effective use of communication technologies with the public, the information society, the need of citizens in information and political processes, the study of theoretical methodologies for studying the functions and functions of the media.In this context, the article analyzes the role of state information policy in the development of the modern information society, as well as new ways and means of usingtechnology to shape public opinion.It also describes the reforms undertaken in Uzbekistan to address these issues.In addition, foreign experience in the field of transactional media communications and interpersonal relationships was studied, as well as a theoretical study of new multimedia technologies.In particular, theories that include macroanalytical terms regarding communication infrastructure, technologies and their interaction with society -the theory of media systems and the processing of social information, as well as interactive communication and society.