Article

FACTORS DETERMINING THE PLACE OF DISCOURSE IN ADVERTISING TEXT AND ITS INFLUENCE ON THE SOCIAL STRUCTURE

Begzodbek AbdullaevAndijan State University Lecturer at the Department of Primary Education. Phd

Galaxy International Interdisciplinary Research Journaljournal2021en

ABI

Abstract

The article examines one of the topical issues of linguistics, concerning the understanding of discourse from the point of view of the basic paradigm text - discourse. The features of the language of advertising texts in the context of discursive parameters are revealed.

Topics

Discourse Analysis and Cultural Communication Language, Communication, and Linguistic Studies Cultural, Linguistic, Economic Studies

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