Blue Ocean Strategy: Economic Importance of Applying in Tourism

Abstract

As the trends and situations in the world market are changing, it is being difficult for companies and countries to hold their rank in business and trade. No implementation of innovation become a hindrance to manage business and to prosper ones economic condition. Innovative trends in business and management is expected to be effective for both companies and countries budget. From this point the following article will talk about how new strategy named “The Blue Ocean Strategy” can be effective in the terms of economic relations, management and export. Besides, the article will explain its components, ways to implement and its effect in both production industry and tourism.

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DOI

10.18415/ijmmu.v9i12.4294

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