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BREND KAPITALI TUSHUNCHASINING MOHIYATI, RIVOJLANISH EVOLYUTSIYASI VA NAZARIY ASOSLARI

Zufarova Nozima GulamiddinovnaToshkent Davlat Iqtisodiyot universiteti tadqiqotchisi
ABI

Abstract

<em>The article describes the essence of the concept of brand capital, the evolution of development and the theoretical basis, and developed recommendations by the author.</em>

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