Marketing role in management of modern business

Abstract

Today marketing has become one of the main tools of strategic business management. The article defines the importance of marketing for management a company in modern conditions. The article shows trends of consumer’s behavior and changes of market’s segments, also she demonstrates deficiencies of management of business and internal functional organization of processes. At the end the author describes main marketing approaches and solutions by management of business.

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Identifiers

DOI

10.47689/2181-1415-vol3-iss3/s-pp122-127

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