Article

MODEL OF BRAND VALUE ASSESSMENT OF HIGHER EDUCATION INSTITUTIONS

Nozima ZufarovaTashkent State University of Economics

2022en

ABI

Abstract

OVER THE PAST FEW DECADES, BRAND CAPITAL IDENTIFICATION HAS BEEN SEEN AS A PROBLEM WAITING TO BE SOLVED FOR MARKETING RESEARCHERS, AND A LOT OF RESEARCH IS BEING DONE. THE MAIN PURPOSE OF THIS STUDY IS TO IDENTIFY THE PROBLEMS ASSOCIATED WITH THE TRANSFORMATION OF THE FORMED IMAGE OF HIGHER EDUCATION INSTITUTIONS INTO A BRAND, AS WELL AS THE FACTORS CONTRIBUTING TO THE FORMATION OF THE BRAND OF UNIVERSITIES, MEASURING BRAND CAPITAL. THE RESULTS OF THE STUDY CAN BE USED TO SET KEY STRATEGIC GOALS FOR BRAND MANAGEMENT IN UNIVERSITIES.

Topics

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Identifiers

DOI: 10.55439/eced/vol23_iss1/a10

Citations and references

Cited by 013 references

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