Article

LINGUO-RHETORICAL EXPLICATION OF SPEECH EMOTIONS IN ADVERTISING

Shoisayeva Dilkhumora Shojalil kiziStudent of master's degree of Faculty of Foreign Philology of National University of Uzbekistan named after Mirzo Ulugbek

Zenodo (CERN European Organization for Nuclear Research)repository2022en

ABI

Abstract

Abstract. The article explores advertising appeal as a special genre and rhetorical phenomenon. Advertising text is a communicative unit with a special structural and semantic organization. The objectives of the study are to identify the compositional, linguistic and rhetorical parameters of this text, as well as to study the impact on the mass addressee using cognitive, pragmatic and rhetorical strategies, tactics and techniques.

Topics

Language, Communication, and Linguistic Studies Foreign Language Teaching Methods Discourse Analysis and Cultural Communication

Identifiers

DOI: 10.5281/zenodo.5940252

Citations and references

Cited by 00 references

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