Linguacultural characteristic features of English advertisement discourse
Abstract
The purpose of the research paper is to look into the linguacultural aspects of English advertising discourse. This article studies English-language advertising text as a unique type of discourse and examines morphological and syntactic features that are directly influenced by the target audience for which it is written. Furthermore, the article offers some observations obtained from practical linguistic studies of English advertisement texts and shows a proportional system of the most general male and female developed social roles. It helps to analyze various types of advertisement texts according to their grammatical functions allowing not only for the detection of their impact in our daily lives but also for the further development of advertisement as a type of discourse.