Article

THE LINGUISTIC-RHETORICAL METHOD OF ADVERTISING RESEARCH: COMMONPLACES AS THE BASIS FOR THE INVENTION OF THE TEXT

Shoisayeva Dilkhumora Shojalil qiziStudent of master's degree of Faculty of Foreign Philology of National University of Uzbekistan named after Mirzo Ulugbek

Zenodo (CERN European Organization for Nuclear Research)repository2022en

ABI

Abstract

<em>The article explores advertising text is a communicative unit with a special structural and semantic organization. The objectives of the study are to identify the compositional, linguistic and rhetorical parameters of this text, as well as to study the impact on the mass addressee using cognitive, pragmatic and rhetorical strategies, tactics and techniques. In this article, among the linguistic and stylistic techniques and means of expression existing in the English language, it will highlight those that, according to our analysis of the texts of English-language advertising, are characteristic of authentic advertising texts in English.</em>

Topics

Discourse Analysis and Cultural Communication Language, Communication, and Linguistic Studies Foreign Language Teaching Methods

Identifiers

DOI: 10.5281/zenodo.6620754

Citations and references

Cited by 00 references

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