THE USE OF MARKETING STRATEGIES IN THE PRODUCTION OF LEATHER PRODUCTS

Abstract

In this article, the use of leather products, the contribution of the industrial sector in the country's economy, the problems that have arisen in the industry and the prospects for the application of marketing strategies in it, economic analysis have been carried out. The problems encountered in the field have been thoroughly studied and scientifically based conclusions and suggestions have been given accordingly. The author's definition on the application of Marketing strategy is mentioned below.

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DOI

10.55439/eced/vol23_iss3/a2

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