A REGIONAL BRAND OF THE NATIONAL GASTRONOMY TOURISM IN UZBEKISTAN
Kakharov Jasur AbulkosimovicTeacher of Samarkand Institute of Economics and Service. Uzbekistan. Samarkand
ABI
Abstract
Abstract: The article presents the importance of developing regional brands in the organization and development of gastronomy tourism in the Republic of Uzbekistan, the content of the brand, the requirements for brand development, and according to these requirements, the gastronomy brand of Jizzakh region in Uzbekistan was developed and recommended.
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