MODERN MARKETING STRATEGIES TO PROMOTE MICE TOURISM OF UZBEKISTAN IN THE WORLD TOURISM MARKET

Abstract

This article reveals the main features of the development of MICE tourism in our country based on modern principles, as well as the use of foreign experience in organizing mass events. At the same time, the possibilities of substantiating and further developing the priorities of modern marketing strategies to promote the tourism potential of Uzbekistan in the world tourism market were studied.

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DOI

10.55439/eced/vol23_iss3/a53

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