IMPROVING THE MARKETING STRATEGY OF SMALL ENTERPRISES IN THE CONDITIONS OF THE DIGITAL ECONOMY

Abstract

In this article, in order to ensure the well-being of the people of our country, the role of marketing in the activities of small enterprises, the provision of goods and services, the development of the enterprise, the directions of the use of marketing strategies in ensuring competitiveness, at the same time, the development of marketing strategies with the use of digital tools.

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DOI

10.55439/eced/vol23_iss4/a24

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