Article

Improving Brand Management In Commercial Enterprises

Allaberganov Abrorjon Gayratdzhan ugliFergana Polytechnic Institute master's degree in the specialty "Management

Procedia of Social Sciences and Humanitiesjournal2022en

ABI

Abstract

The article considers the concept of brand management of trade enterprises, as well as its essence in relation to modern conditions of transformation of market relations. The specific functions of thebrand management of trade enterprises in terms of marketing orientation in the context of its elements areidentified.

Topics

Impact of AI and Big Data on Business and Society Cultural, Linguistic, Economic Studies

Identifiers

DOI: 10.21070/pssh.v4i.127

Citations and references

Cited by 00 references

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