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DEVELOPMENT OF DIGITAL MARKETING THE FORMATION OF THEORETICAL AND METHODOLOGICAL BASIS THROUGH THE DISCIPLINE CONCEPT

Yahyokhonov Niyozkhuja Bahroil Uglibasic doctoral student of the samarkand institute of economics and service Uzbekistan
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Abstract

<em>This article discusses the formation of the theoretical and methodological foundations of the development of digital marketing through the concept of digitalization, in particular, the concept of digital business models and the digital market ecosystem.</em>

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