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ADVERTISING TEXT IS A COMMUNICATIVE UNIT WITH A SPECIAL STRUCTURAL AND SEMANTIC FEATURES

Shoisayeva Dilkhumora Shojalil kiziStudent National University of Uzbekistan

Zenodo (CERN European Organization for Nuclear Research)repository2022en

ABI

Abstract

The world of modern man in the era of the development of audiovisual and electronic media is a media space, which is nothing more than a specific environment where the virtual life of the whole society, as well as individual social groups and individuals, takes place. The media space, in turn, generates a media fact - “an informational error or a deliberately false message modeled as reliable”, as well as a media text that replaces the traditional journalistic work. It manifests itself as a fragment of media discourse and is completely determined by it.

Topics

Discourse Analysis and Cultural Communication Language, Communication, and Linguistic Studies

Identifiers

DOI: 10.5281/zenodo.7482031

Citations and references

Cited by 00 references

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