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Works cited by this work

54 works

Work: Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

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  10. Managing brand equity : capitalizing on the value of a brand name.

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  16. Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

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  19. An Examination of Selected Marketing Mix Elements and Brand Equity

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  20. Relationships between social Web, IMC and overall brand equity

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  21. Perceived social media marketing activities and consumer-based brand equity

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  22. What Makes Online Content Viral?

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  23. Digital Marketing Excellence

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  24. Untitled

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  25. Untitled

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