PROTECTION OF CONSUMERS UNDER THE GDPR

Abstract

The GDPR reforms existing data protection policy by imposing more stringent obligations on not only data controllers but also on data processors relating to obtaining a valid consent, ensuring transparency of automated decision-making and security of data processing, and by providing new rights for data subjects. Data subjects are entitled to withdraw their consent, request their data to be transferred to another data controller or to be deleted. Also, the GDPR includes certain principles aimed at regulating its cross border transfers of the EU citizens’ personal data to ensure a high level of protection outside the EU.

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DOI

10.37547/tajpslc/volume05issue08-10

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