Digital Marketing and Marketing Technology the Framework of Identifying Barriers to Digital Transformation of Textile Cluster in the Digital Era

Abstract

The current paper provides the framework of digital marketing and mainly focuses on scrutinizing the main obstacles to the digital transformation of textile clusters. A total of 17 barriers identified in empirical studies are considered. The main 8 barriers were identified on the basis of questionnaires collected from textile cluster managers. Based on the use of the Interpretive structural modeling (ISM) method, it was determined that the primary solution should be applied to the identified barriers. From the results of the research, an invitation was made to the association of cotton-textile clusters of Uzbekistan.

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DOI

10.1145/3644713.3644783

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