DIGITAL DIPLOMACY IN STRENGTHENING THE NATIONAL IMAGE (CASE OF THE REPUBLIC OF UZBEKISTAN)
Abstract
The importance of social networks in strengthening the image of the country and organizing extensive awareness-raising activities in the world of media space is increasing more and more. The article examines the problems of the formation of the state image in the information age and the role of digital diplomacy in the implementation of foreign political tasks of the state as well as strengthening its positive image in this process. The author focuses on the issues of achieving rational and effective use of the possibilities of social networks by the media. At the same time, the researcher also studied the relationship between public diplomacy and state branding in the foreign political system of the country. In the article, a special place is devoted to strengthening the positive image of the Republic of Uzbekistan and the possibilities of rational use of digital diplomacy tools in this direction. According to the researcher, digital diplomacy, provided with the necessary intellectual, technological, and organizational resources, can become one of the effective means of promoting the foreign political interests of the republic. In this direction, the implementation of complex measures aimed at activating the efforts of state institutions can be considered one of the priorities in the near future.