MARKETING STRATEGY IN INCREASING THE PRODUCTIVITY OF ENTERPRISES

Abstract

This article presents the role of marketing strategy in increasing the competitiveness of product production enterprises, issues of ensuring the competitiveness of enterprises in development through the identification of the market segment of enterprises, determination of consumer needs, conducting marketing research of the market, problems in the industry and scientifically based solutions to them.

Topics

Identifiers

DOI

10.55439/eced/vol23_iss6/a36

Citations and references