Article

MARKETING AUDIT AND ITS IMPACT ON IMPROVING THE COMPETITIVENESS OF THE COMPANY

Nilufar Muratovna NabievaDepartment of Economics, Fergana Polytechnic Institute

Ижтимоий-гуманитар фанларнинг долзарб муаммолари / Актуальные проблемы социально-гуманитарных наук / Actual Problems of Humanities and Social Sciencesjournal2023en

ABI

Abstract

Currently, the processes of globalization of the world economy have turned the priorities of companies, and require them to systematically analyze favorable and crisis situations in marketing, as well as promptly respond to them. To ensure the necessary level of competitiveness, companies are looking for new and more advanced methods of analyzing their marketing activities that will allow them to adjust their policies and choose ways to increase competitiveness. As a result, a marketing audit was developed. The article analyzes the impact of marketing audit on the competitiveness of the company.

Topics

Environmental Sustainability in Business Organizational Leadership and Management Strategies Business and Economic Development

Identifiers

DOI: 10.47390/b1342v3si2y2023n16

Citations and references

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