Article

FOUNDATIONS OF NEUROMARKETING STRATEGY IN INDUSTRY

BOLTAEVA ZINORATashkent state university of economics

Zenodo (CERN European Organization for Nuclear Research)repository2023en

ABI

Abstract

<strong>The purpose of the study</strong> examination for the theoretical foundations of such a relatively new branch of behavioral economics as neuromarketing. The paper discusses the main methods and tools of neuromarketing. In addition, the article provides a brief description of the possibilities of its application in modern realities.

Topics

Business and Economic Development Enterprise Management and Information Systems Regional Economic Development and Innovation

Identifiers

DOI: 10.5281/zenodo.7952971

Citations and references

Cited by 00 references

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