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THE ROLE OF MARKETING IN THE DEVELOPMENT OF TOURISM ACTIVITIES

Bekmurarova Saodatlecturers of the department "Banking" Samarkand Institute of Economics and ServiceSharipova Niginalecturers of the department "Banking" Samarkand Institute of Economics and Service
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Abstract

<em>This article discusses the issues of innovative development of the tourism sector, the reasons and factors hindering the increase in the efficiency of their activities, and also offers suggestions for solving existing problems.</em>

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