Article

ANALYZING DIFFERENT MARKETING FRAMEWORKS FOR DIGITAL PRODUCTS AND SERVICES

Bobojonov AzizjonDr., Associate Professor, Tashkent State University of Economics, Tashkent, Uzbekistan

Zenodo (CERN European Organization for Nuclear Research)repository2023en

ABI

Abstract

This study conducts a comparative analysis of three prominent marketing models (12P, 4A, and SIVA) to assess their applicability for promoting digital products and services. By examining various examples, the research highlights the strengths and weaknesses of each model. The findings provide valuable insights for enterprises seeking to optimize their marketing strategies in the dynamic digital marketplace

Topics

Business Strategy and Innovation Business Strategies and Innovation Innovation Diffusion and Forecasting

Identifiers

DOI: 10.5281/zenodo.8081899

Citations and references

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