THE SIGNIFICANCE OF INTERNATIONAL MARKETING IN THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITIES

Abstract

This article explores the importance of foreign economic activity in the country's economy. It is substantiated that strong competition in international trade requires companies to make decisions based on international marketing and form a modern management system that ensures high financial results. Proposals have been developed that the principles and studies of international marketing are based on methods that require serious knowledge and skills.

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DOI

10.55439/eit/vol11_iss4/a45

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