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Youth Attitudes Towards Halal Products: Wake-Up Call for Businesses

Ima FaizahFaculty of Bussiness Law and Social Science, Universitas Muhammadiyah Sidoarjo, Sidoarjo, IndonesiaAnis FarihaFaculty of Bussiness Law and Social Science, Universitas Muhammadiyah Sidoarjo, Sidoarjo, IndonesiaMashhura Toirxonovna AlimovDepartment of Management, Samarkand Institute of Economics and Service, Samarkand, Uzbekistan
Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities researchjournal2023en
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Abstract

This study aims to investigate the level of understanding and attitudes of teenagers in Sidoarjo towards halal products and the factors that influence them.A mixed-method approach was employed, utilizing both qualitative and quantitative data from 204 Muhammadiyah 2 high school students and students of Muhammadiyah Sidoarjo University.The results revealed a low level of understanding of halal products among teenagers in Sidoarjo, primarily influenced by the tendency to follow trends and the lack of halal education.The findings suggest a need for improved halal education strategies for teenagers, which should be considered by all responsible parties in education.

Topics

Halal products and consumer behaviorPharmaceutical Quality and Counterfeiting

Identifiers

DOI
10.2991/978-2-38476-052-7_78

Citations and references

Cited by 013 references
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