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Works cited by this work

65 works

Work: The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA)

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  2. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

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  3. Multivariate data analysis : a global perspective

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  4. Understanding Attitudes and Predicting Social Behavior

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  5. Principles and practice of structural equation modeling, 3rd ed.

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  6. Predicting and Changing Behavior

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  7. Green supply chain management in Chinese firms: Innovative measures and the moderating role of quick response technology

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  8. Reinventing Marketing to Manage the Environmental Imperative

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  9. Towards closing the attitude-intention-behavior gap in green consumption: A narrative review of the literature and an overview of future research directions

    Ghina ElHaffar, Fabien Durif, Laurette Dubé

    Review article20203 citations
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  10. Consumer’s intention to purchase green furniture: Do health consciousness and environmental awareness matter?

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  11. “I buy green products for my benefits or yours”: understanding consumers' intention to purchase green products

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  12. The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

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  13. Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory

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  14. Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach

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  15. “Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature

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  16. The interplay of strategic and internal green marketing orientation on competitive advantage

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  17. Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

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  18. Doing bad by doing good? Corporate social responsibility fails when controversy arises

    Shuojia Guo, Cheng Lu Wang, Seokyoun Hwang +2

    Article20222 citations
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  19. Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

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