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Work: The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing

  1. From Multi-Channel Retailing to Omni-Channel Retailing

    Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman

    Article20153 citations
    ABI
  2. Omnichannel promotions and their effect on customer satisfaction

    Angelica Blom, Fredrik Lange, Ronald L. Hess

    Article20212 citations
    ABI
  3. Omnichannel retailing strategy: a systematic review

    Aregu Asmare, Shimelis Zewdie

    Review article20222 citations
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  4. Customer satisfaction, customer retention, and market share

    Roland T. Rust, Anthony J. Zahorik

    Article19932 citations
    ABI
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