Article

The Corporate Honesty Effect and Its Boundary Conditions: B2B Firms’ Communications on Withdrawal from Russia

Djavlonbek KadirovVictoria University of WellingtonAhmet BardakçıPamukkale UniversityDavronbek KodirovBukhara State UniversityAbdulaziz AlievTashkent State University of EconomicsShaxnoza ErgashxodjaevaTashkent State University of EconomicsZ. M. KhakimovTashkent State University of Economics

Journal of Business-to-Business Marketingjournal2024en

ABI

Abstract

Purpose Against the backdrop of the Russia-Ukraine conflict and ensuing industrial turmoil as well as the pressure of stakeholder sentiments, numerous U.S-based multinational B2B firms announced about their intent to withdraw from the Russian market. This study aims to probe the veracity of this form of corporate communication, exploring the corporate honesty effect by juxtaposing the stated withdrawal intentions against the actual scale of divestment.

Topics

Economic Sanctions and International Relations Cultural, Linguistic, Economic Studies Environmental and Biological Research in Conflict Zones

Identifiers

DOI: 10.1080/1051712x.2024.2380691

Citations and references

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