Article

The importance of marketing programs in increasing passenger loyalty to public transport services

Ziyodullo RakhmatovTashkent State Transport University, Tashkent, UzbekistanA. M. TuychiyevTashkent State Transport University, Tashkent, Uzbekistan

AIP conference proceedingsjournal2024en

ABI

Abstract

This article examines the existing shortcomings and problems in the field of passenger transportation of Tashkent city. How to correctly and effectively use marketing communications in increasing the market share of metropolitan services is suggested. Also, marketing communication programs suitable for target segment groups have been developed by dividing the existing population into segments.

Topics

Education, Innovation and Language Studies Diverse Scientific Research in Ukraine Consumer Retail Behavior Studies

Identifiers

DOI: 10.1063/5.0197485

Citations and references

Cited by 1 8 references

Metrics — AkademScholar · Coming soon