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Managing Events and Festivals Post-COVID-19: Maintaining the Status Quo or Resetting for the Sustainability Agenda

Priyakrushna MohantyGarden City University, Bangalore, India;Anukrati SharmaUniversity of Kota, Rajasthan, India;Jeetesh KumarTaylor’s University, Subang Jaya, Selangor, Malaysia;Bakhodir TuraevTashkent State Transport University, Uzbekistan
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Abstract

This chapter provides insights into the various views associated with the future of the events and festivals segments of the tourism industry following the impacts of the COVID-19 pandemic. It introduces a framework designed to assist the establishment of a resilient and sustainable tourism recovery plan post-COVID-19. It is argued that a good recovery plan will continually reinforce the positive strengths and minimize current and future vulnerabilities to make the system sustainable.

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