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Works cited by this work

22 works

Work: University Malaysia Pahang Al-Sultan Abdullah: Building a Global Brand

  1. Qualitative Inquiry and Research Design: Choosing Among Five Approaches

    Sarah Lewis

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  2. The Challenge of Establishing World Class Universities

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  3. Qualitative inquiry and research design: Choosing among five approaches, 2nd ed.

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  4. Branding higher education: an exploration of the role of internal branding on middle management in a university rebrand

    Paul A. Clark, Chris Chapleo, Kati Suomi

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  5. The role of brand authenticity for higher education institutions

    Florent Girardin, Inès Blal, Renaud Lunardo

    Article20232 citations
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