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Work: Mapping the evolution and intellectual structure of innovation marketing research: a comprehensive bibliometric analysis (1972-2025)

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    C. K. Prahalad, Venkat Ramaswamy

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  2. Sustainability and branding: An integrated perspective

    Prof Vikas Kumar, Angeliki Christodoulopoulou

    Article20132 citations
    ABI
  3. Marketing innovation: a systematic review

    Sharon Purchase, Thierry Voléry

    Review article20202 citations
    ABI
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