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46 works

Work: The Effect of Service Quality on User Satisfaction with Perceived Usefulness as an Intervening Variable

  1. SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

    A. Parasuraman, Leonard L. Berry, Valarie A. Zeithaml

    Article19885 citations
    ABI

  2. Digital marketing: A framework, review and research agenda

    P.K. Kannan, H. Alice Li

    Review article20162 citations
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