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BUSINESS ACROSS CULTURES

Tog’ayeva Kamola ShuxratovnaKarshi State Technical University, Faculty of Economics and Management, 1st-year student of Accounting department
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Abstract

This article explores the importance of understanding cross-cultural differences in global business environments. It analyzes communication styles, negotiation tactics, and cultural values that shape business behavior. Drawing on scholarly sources, the article emphasizes the need for cultural intelligence and provides practical insights for business professionals operating in multicultural contexts.

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