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Work: THE ROLE OF SOCIAL MEDIA MARKETING AND BRAND MANAGEMENT IN GLOBAL MARKETING

  1. Strategic Brand Management: Building, Measuring, and Managing Brand Equity

    Kevin Lane Keller

    Book19972 citations
    ABI
  2. Untitled

    Other2 citations
    ABI
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    Other1 citations
    ABI
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    Other1 citations
    ABI
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    Other1 citations
    ABI