LEVERAGING INNOVATIVE MARKETING STRATEGIES IN RETAIL THROUGH DISTRIBUTED DATA AND KNOWLEDGE-BASED SYSTEMS
Karimova Nafisabonu DjamshidovnaPhD student, Tashkent State University of Economics
Zenodo (CERN European Organization for Nuclear Research)repository2025
ABI
Abstract
In today’s competitive retail landscape, innovative marketing strategies are essential. This paper explores how distributed data systems and knowledge-based technologies can enhance marketing effectiveness. By analyzing data from diverse sources and applying AI-driven insights, retailers can better understand customer behavior and market trends. Knowledge-based systems enable personalized marketing and precise targeting. A distributed approach improves scalability, responsiveness, and security. The paper also addresses data privacy challenges. In conclusion, leveraging advanced analytics and intelligent systems helps retailers gain a competitive edge and achieve sustainable growth.
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