Article

CUSTOMER EXPERIENCE MANAGEMENT THROUGH DIGITALIZATION IN TOURISM

Nozima Toirova Mirakhmad qiziTashkent State University of Economics

Zenodo (CERN European Organization for Nuclear Research)repository2025en

ABI

Abstract

This article analyzes the role of customer experience management (CEM) in the digital transformation of the tourism sector. The study examines opportunities to improve service quality and management efficiency in tourism enterprises through the integration of CRM, artificial intelligence (AI), big data, GHRM, and IoT technologies, in line with the goals of the "Digital Uzbekistan 2030" strategy

Topics

Consumer Retail Behavior Studies Education, Innovation and Language Studies Sustainability and Innovation in Business

Identifiers

DOI: 10.5281/zenodo.18079158

Citations and references

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