ELLINIZM MADANIYATINING YUNON – BAQTRIYA DAVLATCHILIGIFAOLIYATIDA TUTGAN O'RNIGA OID

The article examines the military campaigns of Alexander the Great in the East, which led not only to major political shifts but also to the introduction of Greek artistic traditions, social ideals, and aesthetic styles to regions thousands of kilometers away from Europe. The research highlights the unique characteristics of the cultural phenomenon known as "Eastern Hellenism" that emerged within Asia Minor and Central Asia. The author demonstrates how the remarkable synthesis of Eastern Mediterranean Greek elements with ancient Oriental traditions defined the trajectory of art and cultural development in Central Asia for centuries to come.

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