Green Accounting and Digitalization of E-Business for Sustainable Development
Abstract
This research is motivated by the desire to enhance the scientific and methodological support for assessing the current and future competitiveness of entrepreneurship. The research aims to refine the methodological tools for forecasting the competitiveness of enterprises in Uzbekistan. The research examines the empirical experiences of countries with national entrepreneurial competitiveness above the global average, including Uzbekistan in 2025. It demonstrates the limitations and inconsistencies inherent in the current approach to achieving and forecasting the competitiveness of national entrepreneurship in Uzbekistan based on several aspects on marketing tools. The first aspect is an econometric model that links the competitiveness of Uzbek enterprises to their use of marketing tools across the 7P areas in 2025. The second is an optimized forecast of the competitiveness of Uzbek entrepreneurship until 2030. The third one is a set of scientific and practical recommendations for boosting the marketing activity of Uzbek entrepreneurship within the extended 7P framework.