AI-Powered Personalization in Blockchain-Based Service Ecosystems

The integration of artificial intelligence (AI) and blockchain technology enables secure, adaptive, and user-centric personalization within modern service ecosystems. AI provides predictive insights and real-time personalization, while blockchain ensures transparency, immutability, and trust in distributed environments. This chapter explores foundational concepts, hybrid architectural designs, sectoral applications, benefits, and challenges, and offers implementation guidelines. It also highlights emerging trends such as federated learning, decentralized AI marketplaces, and privacy-preserving techniques, while identifying research gaps and opportunities for future innovation in intelligent, trustworthy service ecosystems.

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